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We’re off to Necker Island!


Several weeks ago  Vantage attended CES with the Extreme Tech Challenge as one of the top-ten finalists, and, as the picture suggests, we finished in the top three out of 1300 applicants! Next stop is Necker Island in early February to pitch a panel of judges including Sir Richard Branson himself.

The Extreme Tech Challenge (XTC) is one of the largest startup competitions in the world, and CES is the stage for a round of live pitching. You can check out Tobin’s pitch below — it starts around the one-hour mark:

XTC’s video below will give you a better sense of what will happen on the island.  As co-creator Susi Mai mentions, it combines fun and business in a unique way— hard to beat a beautiful setting and the company of inspiring and smart people.

It was incredibly satisfying for us to receive this level of validation from such a well connected and experienced group of judges, especially given the impressive competition. But what matters most to us, above all else, is delivering a product to you that enables an out-of-this-world level of creative freedom and satisfaction. Building and improving upon a product with Snap’s level of complexity requires rare and amazing people, a worldwide network of technology suppliers, and of course, financial resources. The community we will be meeting with on Necker Island will help us continue to expand our capabilities on all of these fronts, so we can make sure to stay on the (figuratively only) bleeding edge of what’s possible and serve you for years to come. (And yes, the chance to go kitesurfing in the caribbean from a billionaire’s island is nice too. But then we’re back to work!)

In the meantime, the Vantage team continues to refine beta units, get more Snaps in the hands of beta testers, expand and improve our production line, and and work through a myriad list of logistical challenges. We’ll be sending out a more detailed update on delivery progress later this week, as we know all of you are eager to get your Snaps. The short story for those who can’t wait is that Snap is working well and scale up logistics are the primary hurdle between now and you getting your Snap.

Stay tuned for more updates and thanks for following our progress, as always!

— The Vantage team


Beta and shipping update


Greetings Vantage Community –

We wanted to update everyone on our progress towards getting Snap into your hands. Vantage has been manufacturing and shipping beta units since our last update, albeit less quickly than we would like. We will be continuing to expand our beta test and ramp up production over the course of at least the next 3 weeks before we will begin production shipments. We know many of you were hoping to get your Snap by Christmas and we’re sorry to make you wait.

Here’s a summary of some of the latest challenges we’ve been working through:

  • Camera firmware stability: There is an intermittent bug that causes our camera firmware to crash due to a kernel panic. This held up initial beta shipments. We now have a patch that addresses the primary issue, although it isn’t 100% solved.
  • Manufacturing yield: Scaling up production on a product this complex has been challenging. We are currently working
    through yield issues that have been delaying production ramp. Our extensive use of high performance adhesives and large number of complex PCBAs have been especially challenging. We are moving faster every day and expect to continue to accelerate here.
  • Fixing issues found by beta customers: Beta testing is exposing issues, especially around ease of use. We hate to make any of our customers feel anything less than brilliantly smart, so we’re working to dial in the experience to fix these issues.
  • FCC Approval: We had a few unintentional emissions that were slightly above allowable limits for FCC approval (this is quite common). This required a few additional electronics iterations to ensure that Snap is 100% legit.

And here’s some exciting progress:

  • Our Beta testers are happy!: While we certainly have more bugs to address, the basics are working well enough to satisfy our first users. Here’s a quote from one of our beta testers, “This thing is so f***ing cool that it’s making me almost giddy. Nice work.”
  • Hand launch experience: We’ve been continuing to refine the experience of launching Snap from your hand and it’s getting solid. We’ve got some exciting features we’ll be announcing soon that extend this functionality for a number of cool automated shots you can get without ever touching your phone.
  • PCBA IQC Functional Testers: We acknowledge these are more exciting to us than they may be to you. These testers do automated testing and flashing of our electronic circuits, which helps identify yield issues further up stream and has been massively accelerating our production rates, which we all can get excited about.
  • Over the air firmware update: Snap has 7 microprocessors, all running custom firmware, which makes updating code tricky. We just completed the functionality enabling this to be done from the app, making it way easier to keep the code up to date.
  • Android app progress: The Android app is coming together well and we expect it to be ready when we ship.

We know we’ve been pushing your patience in delivery here, but we’re getting really really close! There is nothing in the world like Snap and we know this extra effort we’ve had to put in will be worth it. While video capture and edit have not been our primary focus for the last month, a we’ve included a few recent videos below to whet your appetite.

From everyone at Vantage, we wish you a wonderful holidays and a great New Years.

Until soon,

Tobin and the Vantage Team

Beta Units Start Shipping This Week


Hello Vantage Community –

This is an exciting week for many reasons. As I’m sure few have missed, Tuesday is election day in the U.S. and it’s a big one.  While we have been largely heads down during this important time, focusing on getting Snap into your hands, all of this discussion of values during the election has been a good reminder for us to consider our own values and make sure you understand exactly what we stand for. This is also an significant week because we plan to ship our first beta units by Friday. We’re excited to share more on both topics in our latest update today.

Shipping Update

The team at Vantage continues to work with passion and intensity to get you your Snap and make sure it is right. We have been building beta units with our manufacturer and plan to ship our first ones at the end of this week. We will continue to ship beta units for the rest of November and plan to ship to our pre-order customers in December.

We have solved the issues we mentioned in our last update including the GPS jamming, tooling challenges, and a long list of software bugs. We have been flying and enjoying our internal test units for the last several months. We do continue to find bugs and have additional details we would like to refine, but we are really really close and incredibly excited. Our primary technical focus at this point is video streaming performance, video quality in the widest possible range of conditions, and making sure we nail ease of use (we hate products that make us feel dumb).

All of that being said, we have some updates we need to share. First, our Android app development is behind schedule and we do not expect to have our Android app ready until January 2017. We know this will be a disappointment for our customers with only Android phones and we sincerely apologize for the delay.

Second, we have decided take a slightly different approach regarding DSM support: we are going to offer a free DSM module to pre-order customers who want it and ordered before Nov 10, 2016. This will be an additional accessory that non-pre-order customers, and customers who order after Nov 10, 2016, will have to purchase.

Edit: When the DSM Module is released, we will reach out to all pre-order customers who placed orders prior to Nov 10, 2016. There is nothing to do prior to the release date.

Here’s our thinking: our most recent survey revealed that the vast majority of our customers don’t know what DSM is and/or don’t plan to use a DSM controller.  With our in-depth testing using a smartphone and game controller, we frankly don’t think a DSM controller will be useful to our customers in most situations. Furthermore, one key benefit of a DSM controller is increased range, however we found that the internal antenna for the integrated module had significantly less range than the external antenna on an add on module. This also helps us keep Snap affordable for future customers who don’t plan to use it with a DSM controller. Snap is already provisioned for this, and completing and shipping this add-on module will be a top priority after we have shipped Snap.

Stepping Back

While we are in the midst of working through every last little detail, we want to take a moment to step back and talk about the big picture, what keeps us working passionately, and why we believe Snap matters. The drone industry is still in its infancy and Snap is a completely different approach. While Snap is packed with an insane amount of cutting-edge technology, we don’t want you to love Snap for it’s amazing sensor fusion, advanced composites, or meticulous micro-gimbal. We want you to love Snap for what it lets you do, and we think Snap lets you do something amazing. It lets you capture moments that matter in an entirely new way, free from your limits of motion.

We’d like to share a bit about our perspective on what really matters in this highly-technical realm:

Your stories are personal. Forget about flying cameras for a moment. Think about the stories you most want to remember. The stories you most want to share. Your first kiss. Your first love. Asking the big question. Those first steps. Your shared adventures.  Now consider how many of those stories have people in them. This is why we made a flying camera designed for use around people. People are what make our stories matter, and Snap is the only flying camera truly made for capturing those stories.

The best camera is the one you have with you. And we want you to be able to take Snap anywhere. This meant leading the industry by scaling down on size, but not on performance. But it’s more than that. Using a quad with unprotected shrouds near people is like smoking at a kids birthday party. We don’t want to be the one making others uncomfortable, which previously often meant leaving existing drones on the ground. Snap’s safe design allow it to be your camera of choice anywhere — one that’s welcome in a crowd. This means you can take Snap to the places that matter.

Feeling smart feels good. So why does so much technology make us feel dumb? We hate this, too, so we designed Snap to make you feel capable. Snap’s design and interface has been considered, tested, and reconsidered with the goal of making great aerial video fun and easy. This means you can stay in the moment and focus on what matters.

Your dollars count. We know quality flying cameras, including Snap, are expensive. We’ve worked hard to keep Snap as affordable as possible, but our primary focus is creating a product that gives you your money’s worth through the length and richness of the relationship you can have with it. Nothing ends a relationship faster than a non-functional product, so we’ve designed Snap to survive those inevitable crashes and make repairs trivial when big accidents happen. We’ve also designed Snap to grow with you over time and stretch the value of your purchase. Snap’s alternative rotor sets and add-on modules will enable you to move faster, higher, further, and longer than any product in the world, so you can continue to expand your horizons.

– – – –

I had to give my Snap to our mobile developer this weekend and it’s absence felt notably significant. I have been infected with the pleasure of this new freedom of movement and perspective. When my son was throwing bread for ducks in a local duck pond, I struggled to find an angle with my iPhone that captured his expression without getting wet. And then when we saw a large parrot up in the trees near us (which is still a bit of a mystery, as I had never seen anything like it in San Francisco, including the famous parrots of Telegraph Hill), I again struggled to to find the angle to do it justice. The list went on from there. While I felt frustrated, it also make me feel even more excited to be able to share this pursuit with the world.

We close with a video I shot during a hike in Point Reyes with my family and one of my closest friend’s family. This reflects many of the values and goals we shared. And I don’t think there is another flying camera in the world that I could have used.

We will be in touch with updates on the Beta program and your specific delivery timing. Thank you as always for your patience, support, and ongoing belief in our adventure. We can’t wait to get Snap in your hands and see what you do with it.


Tobin and the rest of the Vantage team


PS – Don’t forget to vote!

End-Of-Summer Update



Phew! At Vantage HQ we can’t believe it’s already the middle of September! Between finalizing details with the manufacturer, continuing with tooling, and working to finalize our smartphone app, summer went by in a Snap!  With this, of course, we know our community has questions that they want answered.

In our last update, we let you know we were working on challenges with GPS jamming, a lagging key component vendor, and completing tooling. After several additional board iterations, we’re happy to let you know our GPS is now working spectacularly, although a few small issues remain at certain video streaming data rates. We expect the board spin we released for fabrication several weeks ago will address this final problem. The key component is in hand and on track for volume. However, the integration of the lagging component remains a risk area, as our test and debug timeline has been compressed.  We’ve addressed the short shot molding issue we mentioned with the fuselage, but we still face problems and delays with our tooler for other parts, and this continues to slow down our otherwise swift progress. The list of tooling issues is now considerably shorter, but we do still have a few remaining challenges before we are ready to ship. We are also working through remaining software details and bugs, which we are resolving quickly, but have not yet completed. Collectively, the remaining problems are well bounded and small, but so is the timeline for fixing them. We are optimistic about the time needed between Beta and production, but this is currently an unknown.

Our expectation is that we can begin sending Voluntary Beta units to our first pre-order customers on a rolling basis starting in 4-6 weeks. We plan to ship the bulk of pre-orders in November and December. We will begin reaching out to the first 5% of customers in approximately two weeks to confirm participation in the Voluntary Beta program.

We know many have been waiting patiently and don’t want to wait more. We’ve been very grateful for your supportive emails and positive comments on Facebook and the blog pushing us to get the product right. Every single member of the talented team at Vantage has been pouring their heart and soul into making this happen. We’re as eager as you are to see this baby ship and realize the potential of a product that makes it truly easy to capture spectacular aerial video.

Speaking of our team, we wanted to let you know we’ve recently added two highly-qualified members and they’re already hitting the ground running. Ramnik Khangura joins as our VP of Operations, and Aaron Crayford joins as our VP of Mobile Software. Note that we’ve had folks working in both capacities for a long time; these two roles are for accelerating these areas, not beginning work.

Ramnik brings deep knowledge of production processes, vendor relationships, and the ability to scale complicated products to high volume. He most recently was the VP of Operations at Navdy and previously a Global Supply Manager at Apple where he was responsible for operations on the launch of both the Apple Macbook Pro and Watch.

In addition to sharing the team’s passion for actions sports, Aaron is a world expert in video streaming and an accomplished mobile developer. He has shipped 15 advanced software products including Vusion, an HD video streaming company he founded whose software has been used by millions of customers, and Aloha, a mobile app that reached over a million users in a few weeks.  


Snap has become part of our daily lives away from work over the last several months. Being able to have it with us, use it at parties and around our families, and capture special moments in this new way has been such a gratifying lens for viewing the world. The combination of portability and safety, coupled with the ability to fly it with your smartphone, really makes Snap shine in these moments. We’ll be sharing more of these personal experiences over the next few weeks.  Here is one edit from a few weeks ago, shot on Squam Lake in New Hampshire. Check it out:

And because we know many of you are more interested in unedited versions, you can check that out below:

We can’t wait to make Snap part of your daily experience as well in the months to come. We know this has required some patience; we’re working tirelessly to make sure it’s worth the wait.

In our next post, we’ll dive into the interface design for our smartphone app, so stay tuned.

As always, thanks for your ongoing support! Don’t hesitate to leave your questions in the comments.

— Tobin, Joe and the Vantage Robotics team


Delivery Update v2


We know many of you have been eagerly awaiting an update on our progress with Snap’s delivery. The team has been working fiendishly to deliver Snap as quickly as possible, making sure you get a product that is worth the wait. Since our last update two months ago,  we have tackled a thousand little challenges and few big ones. We’ve had many successes, but we’ve also had a few setbacks.

We are slightly behind the schedule we previously shared. Our expectation based on the current schedule is that the Voluntary Beta units will still go out later this summer and the rest of the orders will ship this fall. We believe we can be at the earlier end of these ranges, but until all testing is complete and every last component is in stock and tested with inbound QA, we need to be ready for surprises.  We’ll make sure to keep you in the loop with all the details behind the scenes,  so you can keep up with our progress.

The team has faced three primary challenges that have been beyond our expectations:

  • Additional board revisions to optimize GPS performance by removing RF interference from our camera
  • Delays with our tooler completing the fuselage top injection molded part
  • A supplier significantly delaying sample and volume shipment for one key component

Despite these specific challenges, we remain confident and excited about creating a flying camera like nothing else in the world. A camera that will change the way you capture stories and adventures. We can’t wait to get Snap into your hands and and assure you we are moving towards that goal with dedication and conviction.


Nothing significant comes easily and this definitely hasn’t been an exception.  We’re happy to share a much more detailed explanation of our journey through design, tooling, sourcing, and testing over the past two months, below:


When we published our last update, the design was complete, but we still had a few remaining bugs to fix and changes to make that were needed for reliability and design for manufacturing (DFM in product design parlance). In the past few months, the team has addressed issues from our toolers, solved cosmetic problems with tooled parts, and tuned the design in areas where we saw small opportunities for improvement (like getting the magnetic pull force just right for our increased force of the additional pogo pins on our updated battery connector). This effort is largely done, however, we are still in the process of completing a few last DFM and DFA (design for assembly) changes for the gimbal design, as well as finalizing a few details on indicator lighting.

We’ve also completed some additional design work for ancillary parts like our battery charger and product packaging. Here’s an image of the charger below. Like it?


We weren’t satisfied with the smartphone interface and decided to redo several portions of the design. Here’s a sneak peak of the latest. We’ll be sharing more details about the app in an upcoming blog post.


While the bulk of the design effort for Snap’s software has been done for a long time, making Snap reliable, spectacularly easy to use, and capable of recording gorgeous video has not been, ahem, a Snap (yes, this bad joke may be repeated again). The team is working on getting those last details right that will truly make the difference between an “oh” and an “oh wow”.

Examples include a magical and reassuring take-off experience from your hand, a really cool battery that tells you its state of charge just by picking it up, tuning video compression to remove artifacts in all recording modes, and reliable video streaming from Snap to your phone. Software tends to get completed last, both because it often depends on hardware which needs to be completed first, and because there tends to be lead times for hardware fabrication and assembly that leave bandwidth for more intense software development at the end. We have been steadily growing our software team (per our previous update) to support this final acceleration. Get ready for a number of exciting updates on this front as these details come together.


When we published our last update,  we had completed several of the hardest tools and expected to have tooling done in two weeks. This did not happen. We recently received the first shots of our fuselage top parts, and needed substantially more back and forth with the tooler than we expected (frustratingly, they ended up making a design nearly identical to what we originally proposed in April). The molder still needs to fix a sink (places where the shrink of the plastic causes indentations in the surface) and short shot issues (places where the mold doesn’t fill completely), but we’re told these issues are already fixed and new parts are en route from our shop in Korea.


We now have just a few easy parts to go and tooling will be complete after much more effort than we expected. 3-D printed parts work as fine substitutes for all remaining components, so we can now take our testing efforts to the next level.

In addition to making tooling for parts, we have also been creating jigs for assembly as we make the transition to assembling higher volumes and need to ensure consistent quality. Here’s a particularly beautiful jig that Aaron Breen, one of our kickass engineers, created for assembling the pod pair parts for our rotor set:

IMG_6215 (1)


There are 386 unique parts in Snap, with 111 custom parts and 275 off the shelf parts. Over the last few months we’ve been working through getting sufficient quantities of all parts for production, which has presented new challenges. While 99% of this has been smooth sailing, the remaining 1% has required massive amounts of work (I think we already mentioned the earthquake in Japan shuttering our image sensor factory as one example). The team has solved nearly all of these sourcing challenges and has removed components from the design with upcoming end-of-production lives; almost all of the third-party components are either in stock or awaiting delivery.

Unfortunately, there is a single critical component for which the vendor is several months late on their delivery schedule for both sample units and volume shipments. This has delayed both our testing as well as our anticipated release date for the Beta units. There are alternatives to this component if absolutely needed, but using the alternatives means reducing performance in an area we would prefer to avoid. We are working extremely closely with this vendor to make sure we understand the reason for the delay and expected schedule, as well as to accelerate the schedule where possible. They are committed to our project and we’re confident they’ll deliver with flying colors, albeit a bit behind schedule.  (Note the lack of detail here is out of respect for our relationship with the vendor.)

Testing and Debugging

As we also mentioned in our last update, the scope of our testing process was limited by both the high cost of making parts without tooling (a 23-gram rotor set part started its life as a 2 kg block of polycarbonate) and the scarcity of some key components due to sourcing challenges. Since then, we’ve steadily gone from scarcity to abundance as we’ve completed tooling and solved sourcing challenges, and our rate of testing has ramped in parallel. The fuselage top part we mentioned in the tooling section was the final key piece, and we are currently building a 20-unit run of Snaps for internal testing.

The most critical bug has been improving the accuracy of our GPS, which has been getting jammed by electromagnetic emissions from our 4k camera, reducing the quality of the signal it registers from the satellites in space and the tightness of our position control. Conceptually, this is sort of like listening for a friend whispering from 12,500 miles away while a stranger next to you is shouting in your ear. We’ve done several spins of our electronics to improve this and made massive progress to the point that our camera now has lower emissions in the GPS critical 1.2 – 1.6 GHz range than any other 4k camera we’ve tested. That said, we still see a bit more room for improvement and we’re working to make it happen as the quality of the GPS fix is critical to smoothness of video you can capture.


The road to completing Snap has had a few more twists and turns than we anticipated and we know this has required some patience and understanding on your side as you await delivery. Thank you for your continued support and kind words of encouragement throughout this process. We can’t wait to get Snap in all of your hands and see the amazing things you are going to do with it.

Our best,

Tobin, Joe, and the rest of the Vantage Team

Join Team Vantage



Vantage has received many comments from community members addressing how we’ve been quiet lately. First of all, we apologize. Every day we make more progress in bringing Snap to your doorsteps, and lately we’ve been so busy that we haven’t devoted much time to share our progress.

Though we’re not going to address that now (updates are coming), we do have some exciting news: Vantage is hiring! We are looking to add three new team members: a head of manufacturing operations, a mechatronics engineer, and a lead mobile software engineer.  Lest you get concerned, we’ve had people in all of these roles in varying capacities for years, but we’re now growing the team after a new round of financing to further accelerate our progress.

A little bit about us: our experienced team of Stanford, IDEO, NASA, HP, Volkswagen, and DARPA Grand Challenge alums have founded a combined seven companies and have been granted over 50 patents. We’re also ardent kite surfers, mountain bikers, rock climbers, surfers, and hockey players. Our office is based in San Leandro, CA.

An ideal fit: First and foremost, we’re looking for highly capable team members who have a passion for photography, video, flight, and/or outdoor sports. We’re building the next generation of flying camera —the first of its kind to combine 4K video quality with market-leading safety features, lightweight portability and impressive flight performance— so if that doesn’t make you excited, Vantage isn’t the place for you. Ideal candidates will work collaboratively in a fast-paced work environment and juggle (many!) tasks at once; welcome to startup culture.

The details: 

Mechatronics Engineer… This top-notch engineer will assist in making Snap’s electronics innards and firmware work spectacularly well. This person should be capable of solving impossible problems twice as fast as their peers. Read more, here.

Head of Manufacturing Operations…. The operations head will help bring our flying camera, Snap, to market (the more experience in a similar role, the better) . You will be responsible for working with our contract manufacturer and engineering team to develop the company’s ability to manufacture Snap, work through teething pains, and scale production. Read more, here. 

Lead Mobile Software Engineer… Finally, we’re searching for a stellar iOS engineer to lead the development of the mobile phone-based controller for our flying camera. This will include writing code as well as managing and building our design and development team. The basic flight control software challenges have already been solved, so the development effort would primarily focus on spectacular interface implementation, low latency wi-fi link, extremely high reliability, and some interesting map graphics challenges. Read more, here.


Mountain Biking at Dusk


With summer in full swing, we’re excited to share a new 4K edit from Snap in its natural habitat: capturing stunning footage during all of life’s adventures!

We had the pleasure of working with professional mountain biker, Dustin Schaad, to shoot a dusky mountain bike ride outside of Auburn, CA, a couple of weeks ago. Check it out:

Schaad rides for Discrete Clothing, among others, and has ridden in notable competitions like the Red Bull Rampage; you can check out more of his biking here and here“The Auburn-area trails are some of the best, year-round mountain biking trails in all of Northern California,” says Schaad.  With over 200 miles of singletrack, you could spend a full year there and never ride the same loop twice.”

We’re pleased with how the image quality is improving, but also are still making tuning improvements to the lens, camera firmware, and flight control software. Astute observers may notice minor issues with sharpness, chromatic aberration, yaw movement, and lens distortion. We are working with the best image tuning firm in the world to continue to refine this so the image quality will be world class at launch.

We can’t wait to share more footage in the coming months! Leave any questions in the comments, and let us know where you’re excited to take Snap!

Until then-

Tobin, Joe and the Vantage Robotics team

Let’s Talk Autonomous Flight


Now that we’ve given you a solid foundation (if you’ve been reading our blog, you’ve been educated on Snap’s design, power, gimbal, and control options) let’s talk about the fun stuff: the flight modes we’ve programmed into Snap to make it easy for you to capture amazing aerial footage.

We have two types of autonomous flight modes: tracking and pre-planned (canned) flight modes. Tracking modes keep you, or the subject of choice, in frame automatically and provide you with the tools to constrain Snap’s motion to a point, curve, or surface, so you can get the shot you want and keep Snap’s movements predictable. Pre-planned flights let you capture classic shots, like really big out-and-back shots and orbit shots, with the smoothest possible movement and just a tap or two on your phone.

Screen Shot 2016-04-04 at 4.18.27 PM

These autonomous flight options will allow you to capture footage hands free, with your phone in your pocket, backpack, fannypack…(you get the idea). Seems nifty, right? For the flyer it will be easy-to-use and intuitive, but incorporating all of that tracking tech into Snap was a bit more complicated — we’ll try and keep our explanation short.

Snap tracks you using both GPS (and your phone’s inertial sensors) and computer vision. Computer vision is most effective at close range and GPS tracking works best when Snap is farther away. We fuse both to get the best possible results, regardless of Snap’s distance.

With computer vision you draw a box around what you want to track in our app, and then machine learning and artificial intelligence helps Snap continually recognize that shape and track it. To get the best results from computer vision, there needs to be a large number of pixels available — this is why computer vision is best used for close-range tracking.

We utilize both your smartphone’s GPS transceiver and Snap’s own GPS transceiver to track you from farther away. When Snap is 100 meters away, GPS is able to estimate your position quite well, but if you were only four meters away, the camera can’t tell exactly where you are in the frame (that’s where computer vision comes in).

The GPS on most phones (like the iPhone) only updates once a second, which introduces some challenges for super smooth tracking. To compensate for this, we predictively model your location throughout that second using your velocity and heading at the last update. To further refine our estimate, we use the accelerometer on the phone for inertial updates so we can track direction changes during that second. Our CTO, Joe van Niekerk, designed the first 3D-motion tracker for action sports, so you can be confident that Snap’s tracking technologies will be cutting edge.

These different tracking technologies are used in concert in what we call “sensor fusion.” Each tracking method has its own strengths and weaknesses but when used together, they enable Snap to maintain the best tracking estimate possible.

Now for a closer look at Snap’s tracking modes. Note that all videos were shot at 720p.

Air Tripod

Snap hovers in place and yaws and pitches the camera in order to keep you in the frame. 

When to use:  This mode is useful when you know exactly where the action is going to happen, or when you fear Snap could hit an obstacle. Let’s say you’re cruising around a pump-track on your bike and you want to capture your ride. Air Tripod is your ideal mode because you know exactly where you want to film and you can set Snap to hover in place. As an added bonus, you can fly Snap in this mode and it automatically controls yaw and pitch of the camera to keep you in frame.

Virtual Wire

Snap follows you along a predefined path you set, providing you with the most artistic control over the shot, as well as a tool to make sure you steer clear of obstacles. You can choose to maintain a consistent distance or angle.  

When to use: You’re out for a solo mountain bike ride at dusk and you want to capture action from both sides of the trail. You define a virtual wire in 3D space, by simply pointing the camera on your phone, and then fly Snap to the desired starting point. This will lock in Snap’s orientation to you, so you can get the exact shot you want.

Free-Form Following

Snap moves relative to you, maintaining a consistent distance and angle. 

When to use: Snap’s Free-Form Following tracking mode is perfect when you have plenty of open space and don’t know exactly where you are going to go. Want to film your after-work soccer scrimmage? This is the tracking mode for you.

Snap is also equipped with several pre-planned flight modes. 

We determined the shots that people want to capture but are manually hard to fly, and we created pre-defined modes to make it easier. With a pre-planned flight mode, you are unrestricted by your smartphone range and are only restricted by battery time. We also wanted to make them easy to set up: using the app you can define the shot in seconds, with no prior training.

Out and Back

This mode allows you to take big, location-setting shots. Using your smartphone app you set your parameters and see a preview in 3D space. Out and Back allows you to go big, unrestricted by range. While flying you can dynamically control the speed, start and stop, and the yaw and pitch. 

When to use: Out and Back is a great option when you want a really big shot and you want to beautifully capture the context of your setting.


Using Orbit, Snap smoothly circles around you. Similar to Out and Back, you use the app to view a preview in 3D space, and then while flying you can dynamically control the speed, start and stop, adjust your diameter, and control the yaw and pitch. 

When to use: You hiked up to one of your favorite vistas and you want Snap to fly smoothly around you — use orbit.

As a reminder, Snap is equipped with ground-facing sonar for ground avoidance and magnetic connectors so that it can safely break apart in the event that it does hit something. Full-blown obstacle avoidance is an accessory that will be available in the future.

These autonomous flight modes are intended to make the types of shots you want to capture really easy. That said, we’d love to hear from you if there’s another shot you think could be an ideal fit.  We’re confident that they will be some of your favorites and inspire you to try out something new. We can’t wait to see what you create!

Until then-

Tobin, Joe and the Vantage Robotics team



Delivery Update


We are excited to share with you a long-awaited update on both manufacturing and delivery. You can read the detailed version below, but we’ll start by cutting to the chase on the delivery timing.

Though we’ve been working around the clock to try and begin shipping by the end of the spring, we are going to delay sending out the first shipments until the end of July. Our target is to ship all pre-orders by the end of September. The first 5% of pre-orders sent out in July will be part of our  “Voluntary Beta” program (which we explain in-full below).

We plan to ramp up delivery starting in August, with the goal of finishing all shipments by the end of September (for all pre-orders placed before today). As a rough approximation, we expect orders placed before Jan 1 to ship in August and those placed after Jan 1 to ship in September.

Snap continues to improve by leaps and bounds. We believe we have created the safest, most portable, and easiest-to-use 4K flying camera in the world, and we couldn’t be more excited to start shipping it to you and letting you experience it for yourselves.

We understand that many of you have been eagerly awaiting your delivery and we hate to make you wait any longer. As a thank you for your patience, we will be shipping all pre-order customers a spare battery, so you can make up for lost time flying as soon as you get your Snap.

Details follow explaining our reason for moving back delivery, the current status of manufacturing, and what the “Voluntary Beta” program entails.

Why are we delaying?

We know that at the end of day you want your flying camera. But we do want to make sure you know we’ve been going to extreme lengths to deliver and are not taking this delay lightly. A few reasons are detailed below:

  • Performance improvements: We opted for a few improvements in battery technology and motors in order to improve our flight time and peak thrust for higher top speed and improved wind performance. We made these changes to both make sure we exceed our 20-minute flight time promise, and in response to requests from customers who wanted to use Snap in the widest possible range of conditions. We knew these changes would take time and vowed to work a bit harder to make up for it, but underestimated the full scope of re-optimizing the system around these changes.
  • Consistent video quality: Holding a 4K video camera to 0.01 degrees with a micro-gimbal is really hard (so hard that we’re the first in the world to accomplish it). We knew this when we launched and had already spent more than two years engineering it. It turned out that making it work consistently, in a variable range of conditions, with our custom 4K camera was significantly harder and required some redesign on vibration isolation, gimbal control techniques, and really, really good yaw control techniques. This took time and introduced delays in kicking off tooling and consumed the extra time we had built into the schedule.
  • Tooling design time: We have made many injection molded parts previously and are very familiar with this challenge. We expected that making parts which are pushing the lower limits on weights while maintaining high durability would be harder, but didn’t fully appreciate the necessary time to get this right. This introduced a few weeks of additional delays as we went back and forth with our injection molding toolers to convince them to pull off the impossible.Molding
  • Vendor component delays: We pushed the limit with technology on Snap and as a result have been beholden to some sole-source suppliers who offer the best components in the world. One was late in completing their product and delivering sample units, which has delayed our testing.  Additionally, the factory making our image sensor was shuttered by the earthquake in Japan in April. We have resolved both issues, but not without burning many more cycles than we would have liked.

We hate making excuses, but as our first supporters, you deserve to know all of the details. We will keep you up to date as we move through the final stages of getting Snap into your hands.

Current Delivery Status

Here is exactly where we stand. This is what’s done:

  • We have completed the design. This was the hardest part, but we finished it many months ago.
  • We have completed performance and field testing on our engineering prototypes to validate that the design will work as intended, and we also updated the design to fix all of the issues we found.
  • We have signed on all of our manufacturing partners for supplying components, creating tooling, and doing the final assembly and testing.
  • We have finalized the interface design (which we will be sharing soon!) and backend of our flight control app and are currently working to merge the two.
  • We have cut tooling (see pics below) for our most challenging parts and expect to have the remaining tooling complete in a few weeks.

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What still needs to be done:

  • Assemble units based on the final tooling: We have already done this based on CNC’d parts, so we don’t expect many surprises here, but the devil is always in the details, and there are a lot of details.
  • More testing: To date, we have been limited in the number of units we could test, due to the high cost of prototypes and shortages of key components. We plan to do a hell of a lot of flying over the next two months with tooled parts in order to uncover as many corner-case issues as we possibly can.
  • Fix bugs: We expect to have some small modifications to software, minor changes to the electronics if needed, and a few tooling modifications based on the results of our testing.
  • Camera tuning: Our video quality is quite good, but we need to do the additional work to make it spectacular. We partnered with the best camera tuning shop in the world to get rid of the last bits of fringing, chromatic aberration, imperfect focus, and an occasional gimbal jitter.
  • Beta testing: Work with our Beta testers to uncover those really tricky issues that we might never uncover ourselves. Do our adhesives have a weakness for hamster pee? That sort of thing.
  • Build more units and get them to you.

The biggest risk in this program will be the time required to fix bugs discovered during Beta testing. Based on the work we’ve done to date, we have good reason to be optimistic. However, given that the purpose of these stages is to discover what we don’t know, it is hard to say with certainty how long it will take to fix yet-to-be-discovered challenges. We will make sure to keep you abreast of any serious issues that arise during this period that could impact delivery timing.

So what does “Voluntary Beta” mean, you ask?

If you were one of the first people to order Snap, we will be reaching out to see if you would like to participate in the Voluntary Beta program. You will need to meet a few criteria:

  • You must be among the first 5% of pre-order customers.
  • You must reside in the United States.
  • You must be an iPhone / iOS owner and user.

We will not be able to ship to Android customers or international customers in the first beta shipment in July. We are sorry for that delay.

As a Voluntary Beta tester, you will be one of the very first to receive Snap. We will do everything we can to make sure the product is ready, but you should expect that Snap will not be perfect. However, you will have a direct line of contact with the Vantage Robotics engineering team and we’ll want to hear about every last detail of your experience and how we can make it more awesome.

Your complete satisfaction will be guaranteed. You will be able to return Snap for a complete refund if you are not satisfied. If anything requiring a hardware change is found during the Voluntary Beta test period, we will replace your hardware at our expense. Firmware and app updates are almost certain, so your patience during this period will be required.

And we’ll give you a Vantage Robotics Beta Program hat so you can let everyone know you were one of the first!


Once again, we know you’ve had a long wait to get your hands on Snap, and we hate to make you wait longer. Thank you for your patience as we work through getting these last details right. We have a lot to accomplish, but both our manufacturing partners and the internal team have committed to the challenge. We are working full bore to make it happen.

As always, we couldn’t be more grateful for your ongoing support to help bring Snap to market. Please don’t hesitate to contact us with any questions, comments or concerns. We will also be releasing some exciting new footage from Snap early next week, so be on the lookout!

Our best,

Tobin, Joe and the Vantage Robotics Team

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